An explainer video is a short-animated video that focuses on explaining a business idea in a simple, engaging and compelling way, by using a clear and concise language; appealing and attractive visuals that quickly grab the viewer’s attention.
It’s both informational and educational, generally it explains what the company offers, how it can help the customers with their problem and why that product/service is the best option in the market.
You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in an article aptly titled,
“You Now Have a Shorter Attention Span Than a Goldfish.”
Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this were a video instead of a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement is the currency.
“Marketers who are using videos are seeing (on average) 49% faster growth in revenue.”
Why Use an Explainer Video?
Many businesses can have a difficult time expressing what it is they do in a way that potential customers can easily comprehend. When a web user visits a business’ website, how often does he or she leave it with a genuine idea of what the services the company provides are? This is where animated video comes in. By harnessing both the visual and auditory senses together, animated explainer videos increase retention rates and clarify their value proposition in a succinct way.
The human brain is programmed to respond to narratives, particularly ones that engage with ideas that are familiar to them. By mixing unfamiliar ideas with familiar ones, stories told through video help introduce viewers to new concepts. An explainer video gives consumers a reason to care about a business.
Explainer video distills often wide-ranging and complex ideas into a viewer-friendly package, allowing users to walk away with a better idea of what a company does and why its products or services are important. It uses a simple story to convey something much bigger: why a business exists.
Explainer videos are very catchy, appealing and compelling, and they encourage people to keep on watching. People can understand what you do in a fast, simple, informative and fun way. This is very important to start growing your conversion rates. Just for you to have an idea, an explainer video can grow conversions by 20% on average!
How Explainer Videos Work
By harnessing the knowledge of brain science, explainer video crafts simple, compelling videos that increase memory retention. Brain science tells us that when utilized correctly, video is the ideal medium for providing information, because it stimulates both auditory and visual senses.
This two-pronged approached gives new data several different avenues to enter long-term memory, which increases retention of new information overall. More than 1 billion unique users visit YouTube every month, which comes out to more than 6 billion hours of video watched on the website each month. Businesses can tap into this ever-growing audience today by creating an explainer video.
Once you’ve decided on making animated explainer videos to tell your business story in an engaging way, increase conversions, maximize your business exposure and boost sales, it’s time to think about which kind of video you are going to choose.
I hope this guide expanded your view a bit and showed you how effective explainer video is.
Will you explainer video in your business?
Which of these do you remember? Have I missed any?
Let me know your biggest takeaways in the comments.