What really is Content Creation?

What really is Content Creation?

To engage your audience and build relationships, content creation is key, ultimately boosting sales.

Every time you hear that cliché statement, “Content is king,” you have to wonder: Why? And is the effort worth it?


According to Wikipedia, the free encyclopedia, content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of “the material people contribute to the online world.”

Content creation helps you to build brand awareness, trust and loyalty – people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy. The more your audience rely on you for information, the more likely they will be to buy from you.

Creating content
Creating Content

Content creation helps you reach an audience who may avoid ads – using content rather than traditional advertising can help you reach potential customers who may use ad blocking software or actively avoid or ignore traditional advertising.

Content creation has been proven to deliver resounding success.

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content creation is a mission-critical growth method for most businesses.

But without a deep understanding of the relationship between quality and audience responses, your content creation program can fail to achieve success.

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique. 

I hope this guide expanded your view a bit and showed you how effective explainer video is.

Will you explainer video in your business?

Which of these do you remember?  Have I missed any?

Let me know your biggest takeaways in the comments.

View this link to view sample videos: https://www.youtube.com/channel/UCHzW_LJs9crxdM4gdaGJRjQ/videos?view_as=subscriber

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